Brand Messaging Package

    • Price: $3,000 to $6,000+ 

      • Quotes are customized to the needs and requests of each inquiry

    • Timeline: 2 to 6 Weeks

  • Stop leaving money on the table with scattered messaging. This one-time, high-impact strategy package and deliverable suite gives you the words you need to attract ideal clients, differentiate from competitors, and grow your business.

    • This initial phase is designed to build a foundational understanding of your business, market position, and target audience to define a successful strategy.

      • 1. Initial Discovery Session: A deep-dive session to understand your business goals, vision, and operational backstory.

      • 2. Strategic Brand Audit: A competitive analysis of current market positioning, competitor strengths, and market trends to identify opportunities.

      • 3. Target Audience & Pain Point Research: A psychological analysis of your ideal customer to unlock their true desires, challenges, and purchasing drivers.

  • Core Components for Brand Positioning and Identity:

    • Mission, Vision, & Values: Defines the brand’s deeper purpose, long-term goals, and foundational beliefs that guide team leadership and decision-making.

    • Unique Value Proposition (UVP): Articulates specific, differentiated benefits that prove why customers should choose you over competitors.

    • Core Brand Pillars: 3–5 strategic themes supporting primary positioning to ensure consistent messaging across all channels.

    • Brand Attributes & Voice: Definitive guidelines on tone and attitude, defining the brand's personality (e.g., authoritative and expert vs. casual and approachable).

    • Strategic Positioning Statements:

      • Concise (Short): A "tagline" version focusing on immediate recall and core benefit.

      • Detailed (Long): A comprehensive statement for internal alignment and high-stakes marketing collateral.

    • Brand Story: A compelling, emotional narrative designed to connect your core market and differentiate your brand.

    • Memorable Taglines & Slogans: Creative, catchy brand phrases that reinforce your value proposition and support your market promise.

    • Strategic Website Copy Starter: High-conversion H1/H2/H3 headlines and foundational body text designed to improve website engagement.

    • Custom Brand Messaging Guide (PDF): A tailored playbook defining your core brand narrative, positioning, and tone of voice to ensure consistent, premium messaging across all channels.

    • 30 minute Strategy Call: live walkthrough of deliverables

  • Yes! I offer monthly retainer agreements for clients who want to consistently maintain, develop, and evolve their brand messaging. A retainer ensures your brand voice stays cohesive across all platforms and allows for strategic, ongoing support.

    My retainer services cover:

    • Strategic Brand Messaging: Evolving copy to align with company growth.

    • SEO & AI Visibility Copywriting: Creating content that ranks and is discoverable by AI tools.

    • Website & Digital Copywriting: Maintaining up-to-date, high-converting copy.

    • Content Marketing: Regular blogging and article creation.

    • Social Media Content: Consistent copywriting for social channels.

    • Press Releases: Writing official announcements for newsworthy company updates.

    • On-page Site Maintenance: Updating pages and/or sections of your website.

    This proactive partnership is designed to save you time and keep your brand consistent and competitive.

  • Not at all. The Brand Messaging Package is a stand-alone, fixed-scope project designed to immediately clarify and establish your brand identity without a long-term commitment.

    While I offer retainer services for ongoing support, this package allows you to get high-impact, essential messaging immediately.

    Should you need ongoing support later, we can discuss a retainer at that time.